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So, I’ve been posting about the “At the Movies” VFX trailer, but there’s a whole other side to the campaign. All of the print, animation and lobby elements are based around a “drive-in movie” theme.
To tie everything together, I built the art in 3D (using Lightwave – see previous post on how I feel about that) so I could animate the elements later. All of the cars are stock 3D models that I got online and resurfaced (I don’t have the hours -or the skill- to model 20 different cars in detail), but the drive-in was created from scratch (OKC residents might recognize the structure is based on our very own Winchester Drive-In – though the sign is completely made up).
Here’s the animation:
And here’s a little bit of the process (though getting too in-depth would take a few pages on this one):














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